E-commerce has grown remarkably in recent years. Even so, brick-and-mortar stores have managed to maintain a significant share of the consumer market in the face of stiff competition from online stores. If you own a brick-and-mortar store, foot traffic plays a significant role in the success of your brand. When more people walk into your doors, you are likely to generate more revenue. Here’s what you should do to attract more foot traffic in 2019.
Take Advantage of Social Media
Social media is one of the most significant marketing channels that you can use to reach out to your target customers. More than half of shoppers point out that they are likely to purchase a product that has been positively reviewed on social media. You can improve your store’s customer engagement by connecting with them consistently on social media.
To expand your market reach and drive more traffic to your store, consider sharing your customers’ posts on your page while appreciating them for patronizing your store. Similarly, ask customers to leave reviews on your social media pages whenever they purchase from your store. This honest feedback pertaining to your services and products will attest to your store’s credibility.
Leverage Location Data
To gain an insight into the behaviour of your target audience before, during, and after visiting your retail store, you should take advantage of location data. In doing so, you’ll also be able to gauge your store’s performance, and how it compares to competitors. Merging these insights with transaction data and other data sources will enable you to identify opportunities that boost your foot traffic.
Improve Your Store’s Curb Appeal
An appealing storefront goes a long way in attracting foot traffic. No one wants to shop in a store with peeling paint or dirty windows. Keeping your store spruced up entails undertaking simple daily tasks such as sweeping the storefront. Besides this, consider displaying additional elements on your storefront. This shows passers-by and window shoppers that you are selling something special inside your store.
Provide Excellent Customer Service
You may have the most attractive shop or enticing offers, but no one will visit your store if staff members offer poor customer service. Brick-and-mortar stores lose more business as a result of poor customer service than low-quality products. In this regard, you should improve your customer service, starting with clients’ first impression from the moment they walk into your doors.
Enhance Your Online Presence
Shoppers are spending more time on the Internet than before. Initially, there were fears that the Internet would drive shoppers away from physical stores. You can also create a web footprint for your store. Create a website to showcase your catalogue so that shoppers can browse through the products. In doing this, they are more likely to visit your store to make purchases.
Implement Email Marketing
Does your brick-and-mortar store have any promotions going on or an upcoming event and you need to keep your customers updated? If so, you should implement email marketing. Send out emails highlighting why they should show up at your store. For optimal results when implementing an email marketing campaign, you should target your posts depending on your clients’ demographic location, purchase history, and location.
For instance, if you have an in-store promotion at your Southern Ontario outlet, you should only send out emails to customers in the locality. To avoid alienating clients in other locations, you can send out emails reminding them where they can find your stores in their locality.
There’s so much that you can do both offline and online to boost your brand’s visibility. If you are a local business owner who needs to improve in-store foot traffic, look no further than Verdure Digital. We are a leading e-commerce agency, and we possess the expertise to help you improve your store’s foot traffic.