Top Social Media Management Tools for Small Businesses

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Top Social Media Management Tools for Small Businesses

Top Social Media Management Tools for Small Businesses

In the modern world, it’s tough to get by as a business owner without having a strong social media game.

If you happen to be a small business owner, it’s even tougher to get by without having tools for managing your social media presence.

Here are a few options for social media management tools that we found works well for those with small businesses.


TweetDeck is an old favorite for social media management that is particularly valued for being free.

It’s also known as being economical, especially in comparison with other options relative to the features that it offers.

Obviously, this is particularly important if you’re running a small business since you’re going to need to keep your fees as low as possible.

You can schedule Tweets with this service, making it one of the better options since it’s free.

However, this tool is only for twitter so if this is all you really need out of social media management, this could be the option to consider.


TweetDeck is free to use as it is solely for posting on Twitter. This makes it an excellent option for small businesses whose main social media platform is Twitter.

However, since it’s free it lacks certain features such as tools to manage Twitter ad campaigns and use analytics to optimize your marketing strategies.


  • Centralizes management of multiple Twitter accounts
  • Has a tweet scheduling functionality
  • Tracks and monitors real-time conversations that are relevant to users


  • Limited to Twitter only
  • No mobile application available; it is only accessible as a browser-based tool
  • Lacks analytics and insights to measure Twitter marketing campaign results
  • No option to manage Twitter Ads

Social Pilot

In terms of trying to find an option that lets you handle accounts from many different social networks, Social Pilot will give you this capability.

You can use it with Google+, Twitter, Facebook and even LinkedIn.

The service allows for bulk scheduling, and they even let you take advantage of various extensions for your browsers as well.

It’s possible to set it up so that different employees can all work together through the accounts, and they do have a free plan.

Depending on the plan, there are a few limitations like 200 posts per day, but this may be less of a problem for smaller businesses.


Social Pilot plans range from $30/month to $100/month. Which is on the cheaper side compared to similar social media management services. What’s great about Social Pilot is that it makes up for the price in terms of features as it offers comprehensive analytics reports and content curation & discovery.


  • Mobile app
  • 14-day free
  • Value for money
  • Multiple Social Networks


  • iOS App is not the best
  • Instagram support is limited


Hootsuite is one of the gold standards for social media management.

Part of this is because it’s relatively easy to use and it does a lot in the area of scheduling.

You can schedule posts on all major social media platforms such as Instagram, Facebook, Pinterest, Twitter, LinkedIn, etc.

The service also makes it easier to set up contests on social media. If you get something free to hand out to social media subscribers, it will often attract a whole lot more of them, and you’ll end up making sales that more than recover the cost of the thing that you’re giving out.

Plus, if you end up giving out something like a free t-shirt, it will allow you to gain benefit off of both sides of the equation, since you can put your logo on it, and this will serve as free advertisement anywhere the person who wears it goes.

HootSuite has a free version, and they also have a trial for the more expensive versions so that you can see whether they will work out for you.

Another big part of why HootSuite is useful has to do with their integrations and versatility.

The service works with many other services online, and you can create campaigns from templates if you need to make a lot of them.


Hootsuite plans range from $29/month to $599/month depending on the size of your business.

However, unlike most other social media management platforms, Hootsuite does have a limited free plan which includes 3 social profile, 30 scheduled messages, and 1 user. Making it good for single small businesses owners to start out.


  • Posting on multiple social media platforms
  • 30-day free trial
  • Useful monitoring service that shows you replies, mentions and direct messages from all networks in one dashboard.
  • Good mobile app


  • Although the app is marketed as free, the features in the free version are quite limited.
  • No analytics features on the free plan

Canva’s Content Planner

If you already use Canva to create your social media designs, their new content planner makes it easy to schedule your designs directly to your favorite social media platforms such as Facebook, Twitter, Tumblr, Slack, and LinkedIn.


Canvas content planner is only available for premium users. Their premium plans start at $16.99/month per user.


  • Easy to schedule your Canva designs right to your favorite social media platforms
  • A cheaper option compared to other social media platforms


  • Lacks useful analytical tools
  • No Instagram posting

Traject Social

Previously known as Social Report, Traject Social is part of the Traject suite of digital marketing tools built for agencies, enterprises, and in-house marketers.

Featuring advanced scheduling, social monitoring, sophisticated analytics, one-click reporting, and more.

Traject Social helps you manage social media for your business or your clients.


Plans range from $49/month to $199/month and include a wide variety of features such as inbox listening and analytical tools.


  • Collaborate with clients and get approval faster
  • Customize your content review workflow
  • Has robust social media analytics
  • Offers white labeling solutions
  • Free trial


  • It is a new platform launched in 2020, so there may be issues that are not yet reported by users
  • Lowest plan can only accommodate 2 users and perform only 1 social listening search

Conclusions: Top Social Media Management Tools for Small Businesses

Overall, trying out one or more of these social media management tools is going to be your best bet.

These tools will make sure your social media presence doesn’t get beyond your ability to handle.

The temptation is going to be to let the accounts go dead a little since you have so much to do when you’re busy.

However, if you want to make sure these tools generate as much advertisement and buzz for you as possible, then this wouldn’t be an especially good idea.

Small business owners especially can prevent themselves from either getting swamped or not posting enough with the right social media management platform.

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