Phone :
(905) 491-6833
Address :
700 Third Line, Suite 139, Oakville, ON L6L 4B1
Email :
hello@verduredigital.com
It is the art of embedding frequently searched-for keywords into the content of your web pages.

Optimizing for on-page SEO deals with HTML tags, page content, URLs, internal links, and images.

HTML tags (title, body, and header)

HTML tags are simply elements that make up a web page.

Every web page contains four primary tags: <html>, <head>, <title> and <body>.

Our focus should primarily be on the header, title, and body tags.

These are the content blocks that tell both users and search engines what your web page is about.

To optimize your HTML tags for SEO, go to the web page you want to optimize and add that pages keyword into the page title, header (H1), and body text.

As an example, the image below shows an article we wrote about Image Optimization.

The keyphrase we assigned to the web page is “what is image optimization in SEO” so we added that keyword into our H1, body, and title tags.

SEO starter guide

Keep in mind that the main difference between a page title and an h1 tag is that the page title is shown in the browser window and search results snippet while the h1 tag is only shown on the page itself. Regardless, having your keyword or keyphrase somewhere within these tags is important.

Now depending on what platform you used to build your website on, the layout may be different but the premise stays the same.

Adding your keyword into these HTML tags should be done organically, meaning you should find a way to add the keyword naturally into your content and not in a way that doesn’t make sense or seems forced.

Following on-page SEO best practices ensures you don’t “over place” keywords into the content of your pages, otherwise known as keyword stuffing.

Keyword stuffing can negatively affect SEO and should be avoided.

URL’S and Internal Links

Not only is it important to include your keyword in the HTML tags mentioned, but your keyword should also appear within a page URL.

Since the goal of search engines is to provide users with the most relevant content to their search, if your keyword is within the URL and content of your web page and a user searches for that keyword, it’s a direct signal to search engines that your web page is relevant to that users search and is likely to show up in the SERPS (search engine results page).

Another thing that signals to the search engine that your web page is important and should be prioritized on the SERPS is something called internal links.

Internal links are links that go from one page on a domain to a different page on the same domain.

For example, us linking to our SEO services web page passes something called link equity which signals to search engine that this page is important.

When linking internally always ensure that the word that goes to the page is that pages keyword as we gave an example of above.

The pages keyword is “SEO services” so we made sure that was the word we put the link on.

Internally linking on your website should be done with a plan in mind.

By this, we mean in a way that shows hierarchy and evenly distributes link equity throughout your website.

If you have your own blog we heavily suggest reading this topic cluster guide by HubSpot.

This guide will walk you through how to properly connect your blog articles together using internal links.

Images

Images are another important on-page element that should be optimized.

If you haven’t read our “What is image optimization in SEO” we recommend doing so as we go more in-depth about how to go about optimizing your images.

When optimizing your images ensure that the web pages keyword that the image appears on is included within the ALT text for the image.

For WordPress, editing the image ALT tag can be done directly when you upload an image or by going to the “Media” section in your WordPress dashboard on the left sidebar.

What is image optimization in SEO

On Shopify, this can be done by going to the product image and clicking the three dots as shown in the image below.

Alt text

On-page SEO is one of the most important elements to SEO so we hope after reading this section of the article you were able to gain a basic understanding of how to optimize for on-page SEO. If at this point you’re looking for more information about on-page SEO then check out this full guide focusing specifically on on-page SEO.

[/vc_column_text][/vc_column][/vc_row]

Off-page SEO

Unlike on-page practices that involve the design and structure of your website, off-page SEO has to do with everything that doesn’t happen directly on your website, taking on more promotional methods.

The main aspects of off-page SEO involve link building, social media marketing, and influencer marketing.

Link building

Link building is the process of gaining quality backlinks from other websites and is an important part of off-page SEO.

Backlinks are simply links directing to your website from another website.

Unlike internal links which are links going from one page of your website to another page on your website, backlinks are OTHER websites that link to your web pages.

Through gaining quality backlinks from sites with authority, search engines gain a good idea of how others view your website.

This gives your web pages authority as a high-quality website is more likely to have references (backlinks) from other high-quality sites.

Gaining quality backlinks is a process that takes effort and patience.

The best practices to gain backlinks are…

  1. Guest blogging: Reaching out to blogs to write guest posts on their website. This is a way to build connections and you can naturally link to your website within the blog.
  2. Broken link method: A tactic where you find a broken link on another website or blog, recreate the dead content, then tell anyone linking to the dead resource to instead link to your recreated content. It works because nobody wants dead links on their website; they contribute to a poor user experience
  3. Skyscraper technique: The skyscraper technique involves finding the best content on a certain topic (this can be a blog post or infographics) and then producing a better version of that content. This is done in order for your content to be the best of the best so people are more inclined to read it which increasing the chance of them linking to that content.

Social media marketing

Now social media marketing in terms of off-page SEO is a debated topic.

Currently, search engines don’t count links to your website from social media as a ranking factor but that doesn’t mean they aren’t important.

Having a solid social media presence is a way to gain exposure to your website and introduce people to your content and the more people your content reaches the better chances you have of them sharing it or linking to it if they have a blog or website.

Technical SEO

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase.

Improving the technical aspects of your website is important as it ensures search engines can properly crawl and understand your web pages.

Technical SEO deals with the “behind the scenes” elements of your website such as site speed, crawlability, and structured markup.

Getting started with technical SEO

You may be wondering how you can see these “behind the scenes” elements of your website.

Well using a tool such as SEMrush, you can run a “Site Audit” which will crawl all the pages on your website and show you the main problem areas directly or indirectly affecting your SEO along with ways you can improve your site.

If attempting to optimize for technical SEO we suggest starting with this tool as it’ll uncover pages on your site and can be improved.

Site Speed

Page speed is a major ranking for search engines.

The quicker your page loads, the higher the rankings it can receive.

Moreover, fast-loading pages positively affect user experience and may increase your conversion rates.

Search engines like Google strive to provide their users with the best search experience possible.

Slow loading pages signal to search engines that the slow page may not provide as best of a user experience compared to another page from a different website.

This means Google will prioritize the faster page as it is more likely to provide a better user experience.

To optimize your page speed a variety of things can be done.

The first thing you should do is use the site audit tool from SEMrush.

This tool will uncover any slow loading pages your site may have so you don’t have to manually look for them.

Google’s PageSpeed Insights is another alternative you can use to check your page load time.

SEO starter guide

PageSpeed Insights is a free tool made by Google that allows you to enter in a web page URL for an overall rating score based on how long it took the page to load.

The better your score, the faster your site loads on the given platform.

To improve your page speed you can follow the suggestions given to you by either SEMrush:

SEO starter guide

or PageSpeed insights:

seo starter guide

Either or, the premise to improve your page speed mainly involves…

    • Removing unnecessary code
    • Move inline scripts/styles into separate files
    • Compressing images

Crawlability

Crawlability describes the search engine’s ability to access and crawl content on a page.

If a site has no crawlability issues, then search engine crawlers can access all its content easily by following links between pages.

However, broken links or dead ends might result in crawlability issues – the search engine’s inability to access specific content on a site.

This affects SEO because if web crawlers can’t access a page on your site it won’t be crawled and indexed meaning it won’t rank on SERPS regardless of any other SEO practices.

To see your websites crawlability using SEMrush, click the “crawlability” section under Thematic Reports and it’ll uncover all the crawl problems associated with your website.

SEO starter guide

Structured Markup

Structured data, otherwise known as schema markup, is a type of code that makes it easier for search engines to crawl, organize, and display your content.

The easier search engines can understand your web pages and their content, the better rankings they may give your pages.

Adding schema markup to your pages can be considered quite complex if you’re just getting started with SEO.

Conclusion: SEO Starter Guide

After reading this SEO starter guide, we hope you have gained a basic understanding of what SEO is and how you can go about optimizing it.

Just remember that like everything, things take time.

SEO is a process so you shouldn’t expect big results in a short period of time, always stay patient and keep working to improve your website SEO.

Doing so will bring results that are worth the wait!

Let’s work together

We’re one of the leading full service eCommerce agency in Toronto. Our passion is in helping small to medium size businesses reach their goals through eCommerce. We’re looking forward to speaking with you, contact us today or check out the SEO services we offer here at Verdure Digital.

On-page SEO is what most people think of as traditional SEO.

It is the art of embedding frequently searched-for keywords into the content of your web pages.

Optimizing for on-page SEO deals with HTML tags, page content, URLs, internal links, and images.

HTML tags (title, body, and header)

HTML tags are simply elements that make up a web page.

Every web page contains four primary tags: <html>, <head>, <title> and <body>.

Our focus should primarily be on the header, title, and body tags.

These are the content blocks that tell both users and search engines what your web page is about.

To optimize your HTML tags for SEO, go to the web page you want to optimize and add that pages keyword into the page title, header (H1), and body text.

As an example, the image below shows an article we wrote about Image Optimization.

The keyphrase we assigned to the web page is “what is image optimization in SEO” so we added that keyword into our H1, body, and title tags.

SEO starter guide

Keep in mind that the main difference between a page title and an h1 tag is that the page title is shown in the browser window and search results snippet while the h1 tag is only shown on the page itself. Regardless, having your keyword or keyphrase somewhere within these tags is important.

Now depending on what platform you used to build your website on, the layout may be different but the premise stays the same.

Adding your keyword into these HTML tags should be done organically, meaning you should find a way to add the keyword naturally into your content and not in a way that doesn’t make sense or seems forced.

Following on-page SEO best practices ensures you don’t “over place” keywords into the content of your pages, otherwise known as keyword stuffing.

Keyword stuffing can negatively affect SEO and should be avoided.

URL’S and Internal Links

Not only is it important to include your keyword in the HTML tags mentioned, but your keyword should also appear within a page URL.

Since the goal of search engines is to provide users with the most relevant content to their search, if your keyword is within the URL and content of your web page and a user searches for that keyword, it’s a direct signal to search engines that your web page is relevant to that users search and is likely to show up in the SERPS (search engine results page).

Another thing that signals to the search engine that your web page is important and should be prioritized on the SERPS is something called internal links.

Internal links are links that go from one page on a domain to a different page on the same domain.

For example, us linking to our SEO services web page passes something called link equity which signals to search engine that this page is important.

When linking internally always ensure that the word that goes to the page is that pages keyword as we gave an example of above.

The pages keyword is “SEO services” so we made sure that was the word we put the link on.

Internally linking on your website should be done with a plan in mind.

By this, we mean in a way that shows hierarchy and evenly distributes link equity throughout your website.

If you have your own blog we heavily suggest reading this topic cluster guide by HubSpot.

This guide will walk you through how to properly connect your blog articles together using internal links.

Images

Images are another important on-page element that should be optimized.

If you haven’t read our “What is image optimization in SEO” we recommend doing so as we go more in-depth about how to go about optimizing your images.

When optimizing your images ensure that the web pages keyword that the image appears on is included within the ALT text for the image.

For WordPress, editing the image ALT tag can be done directly when you upload an image or by going to the “Media” section in your WordPress dashboard on the left sidebar.

What is image optimization in SEO

On Shopify, this can be done by going to the product image and clicking the three dots as shown in the image below.

Alt text

On-page SEO is one of the most important elements to SEO so we hope after reading this section of the article you were able to gain a basic understanding of how to optimize for on-page SEO. If at this point you’re looking for more information about on-page SEO then check out this full guide focusing specifically on on-page SEO.

[/vc_column_text][/vc_column][/vc_row]

Off-page SEO

Unlike on-page practices that involve the design and structure of your website, off-page SEO has to do with everything that doesn’t happen directly on your website, taking on more promotional methods.

The main aspects of off-page SEO involve link building, social media marketing, and influencer marketing.

Link building

Link building is the process of gaining quality backlinks from other websites and is an important part of off-page SEO.

Backlinks are simply links directing to your website from another website.

Unlike internal links which are links going from one page of your website to another page on your website, backlinks are OTHER websites that link to your web pages.

Through gaining quality backlinks from sites with authority, search engines gain a good idea of how others view your website.

This gives your web pages authority as a high-quality website is more likely to have references (backlinks) from other high-quality sites.

Gaining quality backlinks is a process that takes effort and patience.

The best practices to gain backlinks are…

  1. Guest blogging: Reaching out to blogs to write guest posts on their website. This is a way to build connections and you can naturally link to your website within the blog.
  2. Broken link method: A tactic where you find a broken link on another website or blog, recreate the dead content, then tell anyone linking to the dead resource to instead link to your recreated content. It works because nobody wants dead links on their website; they contribute to a poor user experience
  3. Skyscraper technique: The skyscraper technique involves finding the best content on a certain topic (this can be a blog post or infographics) and then producing a better version of that content. This is done in order for your content to be the best of the best so people are more inclined to read it which increasing the chance of them linking to that content.

Social media marketing

Now social media marketing in terms of off-page SEO is a debated topic.

Currently, search engines don’t count links to your website from social media as a ranking factor but that doesn’t mean they aren’t important.

Having a solid social media presence is a way to gain exposure to your website and introduce people to your content and the more people your content reaches the better chances you have of them sharing it or linking to it if they have a blog or website.

Technical SEO

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase.

Improving the technical aspects of your website is important as it ensures search engines can properly crawl and understand your web pages.

Technical SEO deals with the “behind the scenes” elements of your website such as site speed, crawlability, and structured markup.

Getting started with technical SEO

You may be wondering how you can see these “behind the scenes” elements of your website.

Well using a tool such as SEMrush, you can run a “Site Audit” which will crawl all the pages on your website and show you the main problem areas directly or indirectly affecting your SEO along with ways you can improve your site.

If attempting to optimize for technical SEO we suggest starting with this tool as it’ll uncover pages on your site and can be improved.

Site Speed

Page speed is a major ranking for search engines.

The quicker your page loads, the higher the rankings it can receive.

Moreover, fast-loading pages positively affect user experience and may increase your conversion rates.

Search engines like Google strive to provide their users with the best search experience possible.

Slow loading pages signal to search engines that the slow page may not provide as best of a user experience compared to another page from a different website.

This means Google will prioritize the faster page as it is more likely to provide a better user experience.

To optimize your page speed a variety of things can be done.

The first thing you should do is use the site audit tool from SEMrush.

This tool will uncover any slow loading pages your site may have so you don’t have to manually look for them.

Google’s PageSpeed Insights is another alternative you can use to check your page load time.

SEO starter guide

PageSpeed Insights is a free tool made by Google that allows you to enter in a web page URL for an overall rating score based on how long it took the page to load.

The better your score, the faster your site loads on the given platform.

To improve your page speed you can follow the suggestions given to you by either SEMrush:

SEO starter guide

or PageSpeed insights:

seo starter guide

Either or, the premise to improve your page speed mainly involves…

    • Removing unnecessary code
    • Move inline scripts/styles into separate files
    • Compressing images

Crawlability

Crawlability describes the search engine’s ability to access and crawl content on a page.

If a site has no crawlability issues, then search engine crawlers can access all its content easily by following links between pages.

However, broken links or dead ends might result in crawlability issues – the search engine’s inability to access specific content on a site.

This affects SEO because if web crawlers can’t access a page on your site it won’t be crawled and indexed meaning it won’t rank on SERPS regardless of any other SEO practices.

To see your websites crawlability using SEMrush, click the “crawlability” section under Thematic Reports and it’ll uncover all the crawl problems associated with your website.

SEO starter guide

Structured Markup

Structured data, otherwise known as schema markup, is a type of code that makes it easier for search engines to crawl, organize, and display your content.

The easier search engines can understand your web pages and their content, the better rankings they may give your pages.

Adding schema markup to your pages can be considered quite complex if you’re just getting started with SEO.

Conclusion: SEO Starter Guide

After reading this SEO starter guide, we hope you have gained a basic understanding of what SEO is and how you can go about optimizing it.

Just remember that like everything, things take time.

SEO is a process so you shouldn’t expect big results in a short period of time, always stay patient and keep working to improve your website SEO.

Doing so will bring results that are worth the wait!

Let’s work together

We’re one of the leading full service eCommerce agency in Toronto. Our passion is in helping small to medium size businesses reach their goals through eCommerce. We’re looking forward to speaking with you, contact us today or check out the SEO services we offer here at Verdure Digital.

How this article will benefit you

By reading this SEO starter guide, you’ll not only be introduced to SEO as a whole and the various terms that go along with it, but also how to go about optimizing your web pages to best rank on search engines. Following the 3 key elements of SEO as explained in this article, you’ll be able to set your website up to rank on search engines and gain more organic traffic.

What is SEO?

Simply put, SEO (Search Engine Optimization) is the process of optimizing your various web pages to rank better on search engines (like Google or Bing) for given keywords.

If the pages on your website are able to rank well on search engines for high-quality keywords, you can increase both the amount of traffic and the quality of traffic going to your website.

Don’t worry if that seemed a little confusing, keep reading this article and you’ll gain a better understanding of those key terms and how to go about optimizing your web pages.

Why SEO is important

Search engine optimization should be prioritized as it is a way to gain organic or “free” traffic to your website.

Imagine the potential of having your website rank on the first page of the SERPS (search engine results page) for the products or services that you sell?

With Google receiving over 63,000 searches per second or 5.6 BILLION searches per day, it doesn’t seem wise for the average business to neglect this opportunity to gain organic traffic off of the SERPS.

Understanding Search Engines

How search engines work

We’ve all searched for something on Google one time or another, but have you ever thought about how Google and other search engines work? How do search engines like Google find, organize, and index websites?

Well, this is where search engine bots or “spiders” come in.

These highly intelligent crawlers navigate the web downloading web pages and following links to discover new pages that have been made available.

Once a page is discovered, Google uses an algorithm called PageRank which assigns each web page a relevancy score and organizes the SERPS accordingly.

How to optimize for Search Engines

Optimizing your web pages for search engines deals with 3 important elements that make up SEO as a whole. These elements are…

  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO

These 3 elements combined and implemented properly will ensure your website is set up so that search engine crawlers can understand what your web pages are about and can rank them accordingly.

Keywords

Before we get deeper into the topic of SEO, it’s important that you understand what keywords are and how they work.

Keywords are directly related to SEO so understanding them will help you in the long run!

Keywords or also known as “keyphrases”, are simple words added to your web page content in order to improve search engine rankings for those terms.

These keywords should directly explain what the web page is about so search engines can decide whether it is relevant to searcher’s queries.

For example, we optimized this web page for the keyphrase “SEO Starter Guide”.

This was done in order to tell Google’s algorithms (or other search engines) that this page is relevant to anyone searching for the phrase “SEO Starter Guide”.

In turn, if Google deems this page relevant for that term, it’ll rank higher for anybody searching for that key phrase.

Matter of fact, you’ve probably found this article by typing in those exact words or a phrase similar to that.

But how did we know you’d search for that term? Well, that is where keyword research comes in.

Keyword Research

Using tools such as SEMrush, we’re able to see how many people are searching for a certain query each month, the difficulty level of how hard it would be to rank for that term, competition level, and much more.

 

seo starter guide keyword

Using that information, we decide whether or not to target a certain term or not.

Before or after continuing with reading this article, it’s essential that you do your keyword research so you know what terms you want to rank for.

Without knowing your keywords you can’t really optimize for the on-page SEO since this type of search engine optimization revolves around which keywords you want certain pages to rank for.

Create a Keyword Distribution List

When doing your keyword research, we recommend going through every page on your website and assigning each page with the best possible keyword.

Create a Google Sheets and start a keyword distribution list, writing down each page and its keyword along with key information such as <h1> tags and meta descriptions.

This will ensure that you know exactly which keywords are assigned to which pages and will make things much easier for you in the future.

On-page SEO

The first thing to do is optimize the content on your web pages, otherwise known as implementing on-page SEO.

 

On-page SEO is what most people think of as traditional SEO.

It is the art of embedding frequently searched-for keywords into the content of your web pages.

Optimizing for on-page SEO deals with HTML tags, page content, URLs, internal links, and images.

HTML tags (title, body, and header)

HTML tags are simply elements that make up a web page.

Every web page contains four primary tags: <html>, <head>, <title> and <body>.

Our focus should primarily be on the header, title, and body tags.

These are the content blocks that tell both users and search engines what your web page is about.

To optimize your HTML tags for SEO, go to the web page you want to optimize and add that pages keyword into the page title, header (H1), and body text.

As an example, the image below shows an article we wrote about Image Optimization.

The keyphrase we assigned to the web page is “what is image optimization in SEO” so we added that keyword into our H1, body, and title tags.

SEO starter guide

Keep in mind that the main difference between a page title and an h1 tag is that the page title is shown in the browser window and search results snippet while the h1 tag is only shown on the page itself. Regardless, having your keyword or keyphrase somewhere within these tags is important.

Now depending on what platform you used to build your website on, the layout may be different but the premise stays the same.

Adding your keyword into these HTML tags should be done organically, meaning you should find a way to add the keyword naturally into your content and not in a way that doesn’t make sense or seems forced.

Following on-page SEO best practices ensures you don’t “over place” keywords into the content of your pages, otherwise known as keyword stuffing.

Keyword stuffing can negatively affect SEO and should be avoided.

URL’S and Internal Links

Not only is it important to include your keyword in the HTML tags mentioned, but your keyword should also appear within a page URL.

Since the goal of search engines is to provide users with the most relevant content to their search, if your keyword is within the URL and content of your web page and a user searches for that keyword, it’s a direct signal to search engines that your web page is relevant to that users search and is likely to show up in the SERPS (search engine results page).

Another thing that signals to the search engine that your web page is important and should be prioritized on the SERPS is something called internal links.

Internal links are links that go from one page on a domain to a different page on the same domain.

For example, us linking to our SEO services web page passes something called link equity which signals to search engine that this page is important.

When linking internally always ensure that the word that goes to the page is that pages keyword as we gave an example of above.

The pages keyword is “SEO services” so we made sure that was the word we put the link on.

Internally linking on your website should be done with a plan in mind.

By this, we mean in a way that shows hierarchy and evenly distributes link equity throughout your website.

If you have your own blog we heavily suggest reading this topic cluster guide by HubSpot.

This guide will walk you through how to properly connect your blog articles together using internal links.

Images

Images are another important on-page element that should be optimized.

If you haven’t read our “What is image optimization in SEO” we recommend doing so as we go more in-depth about how to go about optimizing your images.

When optimizing your images ensure that the web pages keyword that the image appears on is included within the ALT text for the image.

For WordPress, editing the image ALT tag can be done directly when you upload an image or by going to the “Media” section in your WordPress dashboard on the left sidebar.

What is image optimization in SEO

On Shopify, this can be done by going to the product image and clicking the three dots as shown in the image below.

Alt text

On-page SEO is one of the most important elements to SEO so we hope after reading this section of the article you were able to gain a basic understanding of how to optimize for on-page SEO. If at this point you’re looking for more information about on-page SEO then check out this full guide focusing specifically on on-page SEO.

Off-page SEO

Unlike on-page practices that involve the design and structure of your website, off-page SEO has to do with everything that doesn’t happen directly on your website, taking on more promotional methods.

The main aspects of off-page SEO involve link building, social media marketing, and influencer marketing.

Link building

Link building is the process of gaining quality backlinks from other websites and is an important part of off-page SEO.

Backlinks are simply links directing to your website from another website.

Unlike internal links which are links going from one page of your website to another page on your website, backlinks are OTHER websites that link to your web pages.

Through gaining quality backlinks from sites with authority, search engines gain a good idea of how others view your website.

This gives your web pages authority as a high-quality website is more likely to have references (backlinks) from other high-quality sites.

Gaining quality backlinks is a process that takes effort and patience.

The best practices to gain backlinks are…

  1. Guest blogging: Reaching out to blogs to write guest posts on their website. This is a way to build connections and you can naturally link to your website within the blog.
  2. Broken link method: A tactic where you find a broken link on another website or blog, recreate the dead content, then tell anyone linking to the dead resource to instead link to your recreated content. It works because nobody wants dead links on their website; they contribute to a poor user experience
  3. Skyscraper technique: The skyscraper technique involves finding the best content on a certain topic (this can be a blog post or infographics) and then producing a better version of that content. This is done in order for your content to be the best of the best so people are more inclined to read it which increasing the chance of them linking to that content.

Social media marketing

Now social media marketing in terms of off-page SEO is a debated topic.

Currently, search engines don’t count links to your website from social media as a ranking factor but that doesn’t mean they aren’t important.

Having a solid social media presence is a way to gain exposure to your website and introduce people to your content and the more people your content reaches the better chances you have of them sharing it or linking to it if they have a blog or website.

Technical SEO

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase.

Improving the technical aspects of your website is important as it ensures search engines can properly crawl and understand your web pages.

Technical SEO deals with the “behind the scenes” elements of your website such as site speed, crawlability, and structured markup.

Getting started with technical SEO

You may be wondering how you can see these “behind the scenes” elements of your website.

Well using a tool such as SEMrush, you can run a “Site Audit” which will crawl all the pages on your website and show you the main problem areas directly or indirectly affecting your SEO along with ways you can improve your site.

If attempting to optimize for technical SEO we suggest starting with this tool as it’ll uncover pages on your site and can be improved.

Site Speed

Page speed is a major ranking for search engines.

The quicker your page loads, the higher the rankings it can receive.

Moreover, fast-loading pages positively affect user experience and may increase your conversion rates.

Search engines like Google strive to provide their users with the best search experience possible.

Slow loading pages signal to search engines that the slow page may not provide as best of a user experience compared to another page from a different website.

This means Google will prioritize the faster page as it is more likely to provide a better user experience.

To optimize your page speed a variety of things can be done.

The first thing you should do is use the site audit tool from SEMrush.

This tool will uncover any slow loading pages your site may have so you don’t have to manually look for them.

Google’s PageSpeed Insights is another alternative you can use to check your page load time.

SEO starter guide

PageSpeed Insights is a free tool made by Google that allows you to enter in a web page URL for an overall rating score based on how long it took the page to load.

The better your score, the faster your site loads on the given platform.

To improve your page speed you can follow the suggestions given to you by either SEMrush:

SEO starter guide

or PageSpeed insights:

seo starter guide

Either or, the premise to improve your page speed mainly involves…

    • Removing unnecessary code
    • Move inline scripts/styles into separate files
    • Compressing images

Crawlability

Crawlability describes the search engine’s ability to access and crawl content on a page.

If a site has no crawlability issues, then search engine crawlers can access all its content easily by following links between pages.

However, broken links or dead ends might result in crawlability issues – the search engine’s inability to access specific content on a site.

This affects SEO because if web crawlers can’t access a page on your site it won’t be crawled and indexed meaning it won’t rank on SERPS regardless of any other SEO practices.

To see your websites crawlability using SEMrush, click the “crawlability” section under Thematic Reports and it’ll uncover all the crawl problems associated with your website.

SEO starter guide

Structured Markup

Structured data, otherwise known as schema markup, is a type of code that makes it easier for search engines to crawl, organize, and display your content.

The easier search engines can understand your web pages and their content, the better rankings they may give your pages.

Adding schema markup to your pages can be considered quite complex if you’re just getting started with SEO.

Conclusion: SEO Starter Guide

After reading this SEO starter guide, we hope you have gained a basic understanding of what SEO is and how you can go about optimizing it.

Just remember that like everything, things take time.

SEO is a process so you shouldn’t expect big results in a short period of time, always stay patient and keep working to improve your website SEO.

Doing so will bring results that are worth the wait!

Let’s work together

We’re one of the leading full service eCommerce agency in Toronto. Our passion is in helping small to medium size businesses reach their goals through eCommerce. We’re looking forward to speaking with you, contact us today or check out the SEO services we offer here at Verdure Digital.

Awesome Works
Awesome Works

Related Posts