Local Retailer Expands Reach as an Amazon Seller
Get Lighting, a leading internet retailer of lighting, fans, and accessories. To date, the majority of its past customer acquisitions have been generated by product-specific organic searches. Get Lighting wanted to position itself in a way that went beyond a product solutions approach, and focused on the customers’ experience.In order to match their growth goals for the coming year, the company sought an Amazon Seller Consultant to design their multi-channel strategy, beginning with the launching of a storefront on Amazon.ca.
As their Amazon Seller consultant, we began by advising on their selling strategy in relation to the other competition in their vertical. Assessing the landscape allowed us to craft a pricing strategy that remained competitive, while still meeting the company’s financial goals. With an abundance of competitors on many of their SKU’s we realized that Get Lighting must differentiate itself in the following ways; pricing, shipping fees, speed of delivery, and responsiveness to buyer inquiries.
After agreeing on the appropriate strategy, our team set to work, first by organizing and optimizing their extensive catalogue of over 100,000 SKU’s. We set up their storefront, and began implementing product listings. The largest challenge with this project has been managing such a large number of product listings.
The Business Results
Since launching in late 2018, sales have been growing steadily. We’ve expanded into the Amazon.com marketplace, and Get Lighting project’s gross sales of over $1,000,000 from Amazon alone in 2019.