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Mobile Marketing: For Beginners

Are you a small to medium-sized business? If so, using Mobile marketing to target your ideal buyer or a geographical area is essential. Maybe you’ve already entered into eCommerce with a desktop website that features online shopping. Or maybe you’ve strictly existed as a brick-and-mortar. So with either business platform, mobile marketing with targeted ads, a social media presence, and a website optimized for viewing on smartphones and tablets is a necessary sales strategy.

Mobile marketing of your products or service means you reach a larger customer base. These are the millions of Americans that spend up to 5 hours on their devices every day. Here we will outline mobile marketing avenues that will put you ahead of the online marketing game. Allowing you to capitalize on customers that are looking for businesses near to where they live or work.

Use AdWords to Target Where Customers Search

Google Ads are perfect for advertising in the right place at the right time. Google AdWords is an advertising platform that pays-per-click (PPC). It is automatically accessed by your customer when they do a Google search or through the Google Display Network. When a potential customer is actively searching for the keywords you have designated for your business, either your text ad, your display ad, or your advertising banner is returned.

This is important considering the amount of people who own a mobile device now-a-days. You want your ad to pop up when someone quickly searching for local shops nearby or is looking to do some quick online shopping on their phone.

There are multiple types of Google AdWords campaigns you can create. so consider outsourcing this task to a service provider that specializes in online marketing strategies. 

Optimize Your Site For Mobile Devices

There are a number of ways to make sure your website is optimized for mobile devices. However, it starts with a mobile-friendly, responsive website design. A responsive website will automatically adjust to display nicely on the smaller smartphone and tablet screens. Here are a few other features of a website that is optimized for mobile shoppers:

  • Reduce the amount of written content and information
  • Increase the use of video, chats, and messaging
  • Use geo-targeting (localized SEO) to capture customers in your area
  • Install app-based platforms for appointments or service quotes
  • Test your site for fast loading times and easy navigation

If you expect to increase your mobile conversions you must have a mobile marketing strategy. One that includes an easy to use eCommerce solution, mobile payment methods, and Google advertising with AdWords as well as a website that is optimized for mobile users.

Conclusion: Mobile Marketing

With so many people owning a mobile device, it is essential that have a mobile marketing strategy to capture the large amount of traffic mobile devices make up for. Without one, your site won’t be setup properly for mobile devices and you’ll loose a lot of potential sales.

Let’s work together!

We’re the leading full service eCommerce agency in Toronto. Our passion is in helping small to medium size businesses reach their goals through eCommerce. We’re looking forward to speaking with you! Contact us today or check out the digital marketing services we offer here at Verdure Digital.

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