Trying to gain a better understanding of the differences between local vs global SEO? This article will go over 6 of the most prominent differences. Let’s get started…
Statistics show that 88 percent of consumers who conduct a local search on their phones, call or visit a store within a day.
If you run a local service or store, it’s crucial to focus on local SEO if you want to grow your business and attract new customers.
Unlike regular SEO (global SEO), which focuses on reaching people worldwide or throughout a country, local SEO focuses on reaching people in a specific city or town. You may also be trying to reach people in a city’s surrounding areas.
Here are 6 ways local SEO differes from global SEO…
1. Local Keywords
Local SEO requires the use of local keywords. This will usually include the city and/or state.
For example, if you run a plumbing service in NYC, you might target keywords such as “fast plumbing in Brooklyn.”
Local keywords help to target local consumers where global SEO might focus on more broad keywords.
2. Directory Listings
Local SEO isn’t limited to your own website.
A comprehensive local SEO strategy will include creating listings on Google My Business, Yelp, Apple Maps, and various local directories and yellow papers.
Not only will having a Google My Business profile get you more exposure, but the more listings you have across the web, the better your website will rank as well.
For your directory listings to have an impact on your website’s SEO rankings, your NAP data must be consistent across your listings and on your website. NAP stands for Name, Address, and Phone Number.
3. More Reviews
With local SEO, reviews make a big difference. This starts with getting reviews on your Google My Business, Yelp, and other listings.
However, you should try to get testimonials on your website as well. You can use Schema markup so that star ratings appear in your website’s search result snippets.
4. More Local Links
With global SEO, you might focus on writing guest posts on high-quality sites in an effort to build high-value backlinks.
With local SEO, however, your goal will be to get more local links. This includes not only websites and blogs that cover local news but also directories.
Creating listings in directories that link to your site will help boost your local SEO.
With global SEO, you don’t want to focus on directories, but the opposite is true with local SEO.
5. Focus on Mobile
With local SEO, you have to focus more on mobile optimization. 61% of mobile searchers are more likely to contact a local business if its site is mobile-friendly.
In addition, depending on what kind of store or service you run, you will likely be found by people conducting searches on their mobile devices, either in the car or while walking around looking for a store.
Make it easy for them to access your site. One way to speed up your site and make it more mobile-friendly is to use Google AMP pages.
6. Focus on Immediate Action
Your goal with local SEO will usually be different from standard global SEO goals.
With global SEO, the goal might be to get people to sign up for an email newsletter or make an online purchase.
With local SEO, on the other hand, your goal might be to get people to call you or drive to your store.
You can insert map widgets on your local SEO landing page so that people can quickly get directions to your store on Google Maps.
Both your website and your directory listings should include additional information like your opening hours and photos of your store’s exterior and interior to make it easier for people to find you.
Conclusion: Local SEO vs Global SEO
We hope after reading this article you’ve gained a better understanding of the differences between local SEO and global SEO.
If you’re still on the fence about which one to focus your time on implementing more, we recommend for a brick-and-mortar business starting by focusing on local SEO then you can work into global SEO over time.
The best thing to word towards in terms of SEO is having a balance between the two.