How to Improve Local Search Results with Link Building

improve local search results with link building

Link building means obtaining quality backlinks from authoritative websites. There are at least two very good reasons to obtain qualitative and authoritative backlinks. If another website in any way uses or creates a link to your website, by this very connection, it reveals that your site contains equal or nearly equal value. In turn, Google spiders crawl these links to index pages on the internet according to several hundred parameters of which link building is still one of the top components search engines measures. This will help to improve local search results, when people are looking for information that your website provides.

What is Link Building?

Links are the digital highways that make the internet what it is. Link building has always been and is still a top ranking factor in Google. In the field of search engine optimization (SEO), link building describes actions directed toward increasing the number and quality of inbound links to a webpage. One goal is to improve a webpage’s search engine ranking (SERP’S). The main emphasis, however, is to provide a means of attracting to your website visitors that would otherwise never have known you existed.

It has been said that for search engines, links are the streets between web pages. For internet searchers, those links are the roadmap that provides a slight detour to a site that may contain precisely what they are looking for.

Linking one site to another, therefore, provides web searchers opportunities to journey beyond their original intended destination.

How Does Link Building Improve Local Search Results?

Links from authoritative sites are like an endorsement, with two thumbs up, and a standing ovation that shout to search engines that your site’s domain is to be valued above others for its trustworthiness and authority.

The basic structure of link building describes the action taken to increase the number of quality inbound links to your webpage.

When considering the behavior of how a search engine travels the web through a course of inbound links, it is easy to see how important it is to create a network of qualitative and authoritative links.

Link Building Best Practices


Obtaining quality backlinks is all about creating quality content. The best way to build links is to earn them. But how is it possible to earn links from sites who know little about you? For starters, you must create the best content in your industry. This content must be shared on your social media channels. If your content is any good it will be read and shared. If someone uses any part of your content, they will link back to your content as the source. Vary the length and type of content you create. Longer content, however, increases a user’s time on a page, which is another ranking factor for Google.

Guest Blogging

Guest blogging is not dead, as Matt Cutts, director of engineering for the US Digital Service, once said. However, he did clarify later that (in his opinion) guest blogging was dead as far as obtaining backlinks went. However, guest blogging is another way to demonstrate authority in your niche. How do you go about finding sites relevant to your niche? Great question. The basic idea is to Google your keyword (or longtail keyword) combined with some form of “contributing writer,” “submit a blog post,” or “guest blogger.” This search should offer you several sites to choose from. Your task now is to determine which sites are authoritative and which ones are looking for free content.

Broken Link Building

Broken links can create a dysfunctional website in a hurry. Many website owners are unaware of any broken links, so you will be doing them a favor if you can point it out and by doing so offer a similar page that you just happen to have available! You will need to download software from Check My Links. This software will allow users to look at various websites related to their industry. Scan those sites for broken links. Contact the webmaster to inform them of a broken link situation. Suggest a few links as substitutes and be sure to include a link to your website. Be certain your content is the best content provided. It would be wise to scan for broken links for any website you open during the course of your day. Ahrefs is another site that will scan for broken links.


YouTube is no longer a place to stream your favorite music or videos. It’s an advertising mecca. Not in an outbound, shove it down people’s throat type of advertising, but a tool for attracting visitors to not only to Like and Subscribe but an invitation to visit a relevant page on your website. If you own a small business and don’t have a YouTube account your business is missing out.

YouTube is owned by Google and is a search engine all in itself. That is one reason why YouTube videos show up in Google searches, still yet another avenue by which you could be found through a backlink. In order for that to happen, ensure a link is placed in the video description. If appropriate, mention your website address in the video. If it is a whiteboard presentation, write it somewhere on the board where viewers can easily find it. Make your website, your business easy to find.


Link building is one of the most dominant considerations in a search engine algorithm when ranking any page found on the internet. The more backlinks that point to your remarkable content, the more influential the sources of those links, the more authoritative your site will appear to search engines. But more important than that is the effect it has on those who are searching for what you offer. Higher search engine rankings will increase organic traffic.

Could you wait for links to come to you naturally? If your content is so amazing and you have all the time in the world, fine. In the meantime, it is to your advantage to actively pursue link building.

A word of caution though: Avoid posting links to your site in such places as forums, blog comment sections, and any number of social media platforms. If you do, you will be banned by the site’s webmaster for spamming and you could be penalized for breaking Google’s Webmaster guidelines.

Would you like to know more about how to increase traffic to your website through the art of link building? Contact us today and let’s discuss some more ways we can help you grow your business.

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