Important eCommerce Website Design Principles for 2020
Believe it or not, eCommerce website design is more important than ever. Customers have higher expectations as they can easily abandon your site if it’s too hard to navigate or if it’s too slow. They most likely can find another website selling the same thing or something similar to what they were looking for on your site. Which leaves you with little room for error. Around 48% of people cited that a website’s design is the number 1 factor in determining the credibility of a business.
48% is a large number considering most people won’t buy from a business they don’t find credible. That accounts for a lot of sales you could be missing out on. For that reason, we’d like to share with you 3 of the most important eCommerce Website Design Principals. We find these 3 principles to be among the most important. They will ensure your website meets customer’s standards in 2021 and beyond.
#1. Complete Optimization
From mobile to the desktop all the way to tablets, optimizing your website for all devices is absolutely necessary. You’ve more than likely heard it a million times but it’s true. Without a responsive website, your business is missing out on a huge opportunity as nearly half of the web traffic worldwide comes from mobile. Not to mention 40% of people who were searching on mobile will switch to a different search result if the first one is not mobile-friendly.
Most people are on the go and mobile devices make it easy to quickly search up information or do some quick online shopping. Think of it this way, when you’re searching on your phone most of the websites you come across seem to perfectly fit your mobile device, right? Now imagine coming across a website that isn’t optimized for mobile. You notice the dimensions are off, the navigation doesn’t work, everything looks out of place. What would you do? You would most likely leave the site and look for another website selling the same thing. Now put yourself in the shoes of consumers, they would most likely do the exact same thing if your website isn’t optimized properly.
Another thing is to make sure when you’re choosing your website theme that the theme itself is optimized for mobile devices in the first place.
#2. Visual Hierarchy
Making sure your website visitors can easily navigate between content or pages is an important part of any website design. You want your visitors to be able to easily find what they’re looking for. This can be done by ensuring the most important parts of your website (call-to-actions, forms, pages) are getting the most attention. Visual hierarchy can be implemented to achieve that. Visual Hierarchy refers to the arrangement or presentation of elements in a way that implies importance.
For example, we’ll use WordPress.com.
This picture shows the parts of the website that stand out the most, being the focal points of attention. I think we can both agree that #1 stands out the most, that statistic stated shows their authority which keeps the visitor interested. #2 shows a picture of a person, quite possibly a business owner, who is designing their website on WordPress. This picture could provide comfort to some. #3 is the call to action to start their website, and so on and so on.
The point being, visual hierarchy can be used to easily navigate visitors throughout your website’s design. This is done in order to keep them interested, provide comfort and give them direction. All important in a busy world where people are quick to get distracted or bored.
#3. Page Load Time
Approximately 47% of people expect a web page to load in 2 seconds or less. This highlights the importance of technical SEO which includes image tags, heading sizes, and of course improving your page load times.
Whenever you put a picture onto your website it’s important to compress the file size. Most pictures initially have a large file size which means when people go onto the page with that image it’ll take longer for it to load as the pictures file needs to download. This can lead to people quickly losing interest and leaving your website.
This is why we suggest taking the appropriate measures in order to optimize your page load time. We recommend using Squoosh to easily compress images. But remember, high-quality images are still important so make sure to find that balance.
All amazing eCommerce website designs should prioritize page speed as it is one of the first things a site visitor will experience from your brand and you know how important it is to make a good first impression. You want your potential customer to say “wow, that loaded fast… now let’s do some shopping”!
Conclusions: eCommerce Website Design Principles
Now that you know these eCommerce Website Design Principles, you can be confident that in 2020 you’ll be able to capture the attention of your website visitors. If you make sure to implement these three principles, your website will be prepared for the high expectations customers have.
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