How to Write Engaging Call to Actions on Social Media
Are you struggling to get the people interacting with your social media posts to follow a certain action such as visiting your website, calling your business, or simply leaving comments on your posts? If so we suggest reading on. We’ll be sharing a couple ways you can write engaging call to actions to make the reader follow the path that you want them to follow.
Where to Start
So what is a call to action (CTA)? A call to action is a statement designed to get an immediate response from the person reading or hearing. On social media it is most popularly put in a posts description.
In order to write the most engaging call to actions on your social media posts, you must first have a clear path in mind of what exactly you want the person reading your post to do. Do you want them to visit your website? like your post? or maybe even call your business?
Once you know that, you can start to put the path together. Whether that means adding the link to your website in your bio or making sure the reader can contact you. Now you’re ready to begin, here are two different ways you can create engaging call to actions.
Create a Sense of Urgency
Engaging a readers emotions (emotional marketing) is one of the most powerful things you can do. Creating a sense of urgency in your call to action can leave the reader feeling excited or even worried about missing out on whatever it is you’re offering.
Adding a simple blurb in the description of your social media post such as “Act fast, this offer is about to end!” or “This exclusive product is only available for the next 100 customers” (depending on what it is you’re trying to sell) followed by a direction such as telling them to call the phone number that you’ve added into your bio. This urgency can significantly boost the impact of your call to action.
Give the Reader a Reason
When you’re writing your call to actions ask yourself the following question, why should the reader do what I want them to? Now besides you saying “well because I told them too”, the reader has a better chance of doing what you want if they’re getting something in return. Whether that’s a special offer or even a chance to win something. This will give them a reason and a push to follow the action that you’d like them to take.
Here are a couple examples of different reasons your reader may want to follow the path that you want them to follow.
- If your goal is to increase brand exposure, you may encourage your audience on social media to tag 3 friends under your post for a chance to win a prize.
- If your goal is to get your audience to visit your website, you may offer an exclusive online only deal which will encourage your audience to check your website out.
Whatever your goal is, whether it’s big or small, remember to give a reason for your reader to want to follow through on the path you’ve set for them. This can significantly improve the engagement your call to actions get.
Conclusion: How to Write Engaging Call to Actions on Social Media
Now that you’ve learned about how to properly engage readers in your call to actions, we suggest testing out between creating urgency and giving them a reason or even a combination of the two, seeing which one you find gets the most action.
Knowing your target audience can also make getting people to engage with you call to action significantly easier in the first place, it’ll give you an idea of who to target and get the people to your social media channels that are already interested in what it is that you’re offering.
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