This is How to List a Private Label Product on Amazon
The growth of Amazon as an eCommerce giant has opened a new avenue for entrepreneurs to make money via private labels. Amazon private labelling allows your business to become a unique and trusted brand. Here is what you should know about Amazon private labels.
What is a Private Label?
Private labelling on Amazon is the ability to sell your products under your own private brand (label). This also means that you can upgrade the presentation of existing products by creating your own brand. Amazon private label is a viable way for online sellers to start off their businesses.
When you own a certain label, it creates an identity of its own, which can drive large volumes of sales on Amazon. Private labels also give you the advantage of creating a visual differentiation and boosting the perceived value of your products against your competitors.
You legally own the private label products as an Amazon retailer. This doesn’t essentially mean you have to make the products yourself, you can hire a manufacturer to get the products done under your own private label. The manufacturer has no rights over the label or brand but only gets their share of the revenue for manufacturing the product.
Steps Necessary to List a Private Label Product on Amazon
The following steps are important in listing a private label product on Amazon:
Step 1: Find the Best Private Label Products to Sell
Before you decide to sell specific products on Amazon, research the best items that will likely succeed on the platform. Such products should have the ability to create a recurring demand, be exclusive, non-perishable, small size and lightweight, and be within a certain price range.
These factors ensure that your products can attract orders due to their ease of shipping and affordability. Also, have a look at Amazon’s best sellers and study your competitors.
Step 2: Find the Right Supplier
Once you find a product that is likely to drive sales in your niche, you’re ready to look for a competent supplier. When looking for a supplier, consider factors such as minimum order size, cost of goods, variety of product options, order lead time, and Amazon’s private label policy.
Before committing to a specific supplier, evaluate all the offerings. Many suppliers are usually willing to negotiate their prices, therefore, settle on the supplier that meets your best needs.
Step 3: Create Product Differentiation
After identifying the products and the supplier, you need to find out how your competitors on Amazon have done their packaging and logos. Look at their brands and see what they are trying to communicate.
This will give you ideas on how better you can market or demonstrate your products. It’s important to have a compelling private label on your products to make them unique and attractive to potential customers.
Step 4: Create a Listing to Sell Private Label Products
Once you’ve commissioned your branding designs, it’s the ideal time to create your Amazon listing and prepare to market your products.
Research the keywords for your product title, get high-quality images, and write bullet points ready for your product description. Try to be concise and include your products’ strongest features and benefits.
Step 5: Set Product Prices and Start Selling
The ideal range of prices for private label products is a range of $10 to $70. Customers are not intending to spend too much especially due to Covid-19 effects, therefore, ensure that your prices are competitive and sensible.
After the prices are set, market your products and start selling. You should also use Amazon’s Brand Registry to protect your products from being stolen or copied.
Step 6: Fulfill Your Private Label Using Amazon FBA
While you can arrange orders fulfillment by yourself, using Amazon’s fulfillment service is the most straightforward and efficient way. Using Amazon’s fulfillment means that your products will be stored in an Amazon warehouse.
This is very beneficial because Amazon handles sales, picking the product inventory, shipping, customer service, and returns. Amazon will also handle all your refunds and customer service enquiries for you. This is therefore a time-efficient way of selling your private label products.
Conclusion: How to List a Private Label Product on Amazon in 2021
Now that you know how to list a private label product on Amazon, just make sure you do your research and ensure it makes sense for your business to sell with Amazon.
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