How to Get Products for eCommerce Website
Congratulations, you’ve successfully selected your niche product! Your next responsibility is to find out how you’ll source your products.
You’ve probably heard or read about many eCommerce strategies. Whether in eCommerce or traditional retail, most people have succeeded in using these strategies while others have failed.
The reason being, it’s not what you do but how you do it. Stop, go back to basics, and carefully think of the most befitting model you can follow.
Here’s our suggestion:
Go the Private Label Route
Currently, the hottest product strategy for eCommerce sellers is Private Labelling.
A few of these manufacturers sell their lines directly to consumers while others sell products without their branding or name.
What is Product Labelling?
Product labelling is when a retailer gets a product from a manufacturer but sells it under their brand name. Though the retailer doesn’t manufacture the products, they sell it under their name.
You’ll have control over product quality, packaging, pricing, and branding at one end of the spectrum. Private labelling lies between reselling and full-blown product development.
For most retailers, product labelling is not new. Supermarkets such as Aldi and Lidl have taken substantial steps by bringing products and making them their own through product labelling.
They do so to provide a variety of mid-price products with high profit.
On the other hand, private label brands identify a niche away from their main competitors. A product label business is built on one product at a time, unlike retailing with a wide range of products. As a private labeler, your creativity is focused on making the most out of every product.
To add value to your products, you should:
- Add value to your brand name and logo to increase the perceived value.
- Create your instructions and packaging to provide better product information.
- Create your market material for the effective selling of the product.
- Modify designs to meet the buyer’s needs and differentiate you from your competitors.
- Bundle products with accessories bearing the same name.
Get Products from a Wholesale Website
To feed the requirements of your eCommerce business, you need to look for a wholesale market website. It’ll enable you to add a variety of products to your inventory without having a headache of creating them.
You can get the products in line with market demand and availability. Here are a few options you can use to get products from a wholesale website:
Drop-shipping is one of the finest product sourcing ideas if you don’t have many investments in your inventory. It is a service provided by suppliers (wholesalers and manufacturers). They ship products directly to the buyers after processing a sale.
Payment is not required till the product is sold; you pay the supplier after being paid by the buyer. There is a positive cash-flow, and the premise is straightforward. You can partner with drop shipping companies getting access to their full catalogue.
You select the products depending on your niche and demand. After getting an order from a client at your eCommerce store, the request is similarly sent to the drop shipping company. The company picks, packs, and ships the products on your behalf. The commission fee is deducted from your orders and fulfilled automatically.
Whatever amount you get on each of your orders will be at wholesale rates. The advantage of partnering with drop shipping companies is that you don’t have to worry about inventory count or invest in getting a warehouse.
- Buying in bulk
As a reseller, you may want to stock your products. You must invest in a decent store for inventory maintenance purposes.
You’ll be required to hire staff to handle the inventory and package the deliveries. You will no longer be dependent on your distributor to have your orders fulfilled since you’ll purchase your products in bulk.
Therefore, you’ll be at ease not to lose potential sales in case the stock is unavailable.
What if the products don’t sell? It would be best if you took your time to identify high demand products.
Find a Local Supplier
While planning for your manufacturing or wholesale business, you need to figure out what type of suppliers you’ll need.
They could be domestic or from overseas. There’s more to making such a decision than the upfront investment and cost per unit.
Below are the advantages and disadvantages of domestic and overseas suppliers to help you make an informed decision;
- High manufacturing quality and labour standards
- No language barrier hence accessible communication
- Easy verification of standard and reputable manufacturers
- Quick shipping
- High intellectual property bright protection.
- High costs of manufacturing
- Limited choice of products
- Low manufacturing costs
- Unlimited number of manufacturers to choose from
- Lower product quality
- Often low manufacturing and labour standards
- Language barrier
- Difficult manufacturer verification
- Long shipping time
- Limited intellectual property protection.
Conclusion: How to Get Products for eCommerce Website
There are many ways you can use to have a successful eCommerce business.
It’s crucial to note that there is no right or wrong business model in the eCommerce industry.
Remember, it’s not what you do; it’s how you do it.
It would be best if you blended a combination of ideas than relying on only one source. This article gives you a snippet on how to get products for your eCommerce website. Now that you already have your products’ list ready, you need to create an e-commerce store; Venture Digital is ready to help you reach your global audience.
let’s work together
Looking for a team of professionals to handle your product listings? Check out our eCommerce product listing services.