eCommerce Product Catalog Design For Shopify
Simply put, an eCommerce product catalog is an online inventory that showcases a website’s products or services. This catalog is an organization of the companies inventory and is a crucial aspect of web design.
An eCommerce catalog incorporates how vendors arrange, normalize, and distribute their product information to every business channel.
Without an organized product catalog, customers may struggle to find what they’re searching for which can result in a decrease in both sales and customer retention.
Read on to learn more as we double down on the necessary steps in organizing your eCommerce product catalog.
1. Use a software to organize your data
Before designing your catalog, you want to make sure your product data is organized properly.
If you have product data from multiple suppliers, we highly recommend using inventory management software to put it all in one place.
Otherwise, things could get messy fast as each product could correlate with a different supplier which can become confusing when orders start rolling in.
2. Make the formatting uniform
Your product suppliers might give you data sheets that look different from one another, so you want one uniform definition for what that data is.
For example, one supplier might call a column “name” and the other supplier sheet calls it “title”, so in the inventory management software, you’ll want to set that to mean the same thing.
3. Choose a website theme that supports your catalog size
No matter the eCommerce platform you chose to create your website on, you’ll want to make sure you choose a website theme that best supports your catalog size.
Many themes are built to best support a certain catalog size.
For example, most Shopify themes include a section called “theme features” which includes the ideal catalog size for that specific theme.
Now, this is just a recommendation but definitely something to keep in mind.
4. Creating product pages
First, you need to choose the number of items you will add to your site.
Constraints exist relating to the number of items you can display, every item’s choices, and the variations.
You can introduce or add the name, class, value, weight, and files to your items.
If you have a small catalog of products, all this can be done manually within the product section on your eCommerce platforms admin page.
Otherwise, if you have a large inventory and use an inventory management software you can sync it with the eCommerce platform itself and your products will be automatically filled in with the info provided.
When your product is ready to go on your website, make sure you set the product status to “active” to ensure it shows on the website.
6. Add products into collections
When it comes to creating collections to add your products into, it can become daunting when you have a large inventory.
However, the premise is the same no matter the size of your inventory.
We recommend organizing your products based on searchability and putting yourself in the shoes of the customer.
When you’ve made multiple collections and want to sub-categorizing them: For example, you have a collection with chandeliers and want to include a sub-collection of mini chandeliers, large chandeliers, etc… that can be done through the navigation menu in Shopify.
Another way is to tag your products and then use Shopify’s smart collections to automatically add products that match the tags set into the collection. Click here for a more comprehensive guide on doing that!
5. Catalog design tips
When it comes to the catalog design itself, here are some tips you can implement to spice things up:
i. Utilize negative space
ii. Use influential item pictures
iii. Minimize the number of items per page
iv. Make convincing item descriptions
v. Enhance the catalogue with item videos
Conclusion: eCommerce Product Catalog Design
The above are the steps and key elements, which come together to create a great user experience, a beautiful catalog design, and land you new clients
We hope from reading this article that you were able to take away some of this key information that you can use to better create and design your eCommerce product catalog.
Let’s work together
Do you struggle to manage your product listings? Check out our eCommerce product listing services.