The internet is full of quick blog posts and articles designed to help you improve your content marketing efforts. The problem is that content marketing looks pretty different depending on what it is you’re trying to achieve. Somebody looking to make money through on-page ads will hardly benefit from the same approach to content marketing as someone running an E-Commerce store.
We’ve taken the initiative to round up some of the best pieces of E-Commerce content marketing advice. If you’re in the business of online retail, following these quick tips could make for big changes in your brand.
Content Marketing Tips for E-Commerce Businesses
Go deeper than the surface
More and more brands are opting to take deep dives into topics via blog-style posts. The days of uploading massive quantities of superficial content are behind us now. Web users are looking for more informative and valuable content; and, to top it off, search engines are starting to recognize the spam-y attempts to rank well for what they are.
You likely don’t have a blog for your eCommerce shop, but these same concepts can still be leveraged. Create rich, thorough product descriptions. Use the space on FAQ- and about-style pages to flex your creative muscles further. Your audience will appreciate you taking these small opportunities to deliver more quality content.
Personalize, personalize, personalize
Targeted and personalized content are all the rage in the digital marketing sphere. Today’s consumers are practically confused when advertisements don’t contain their name or a product they’ve viewed before. It’s likely that much of your audience shares some traits amongst themselves, but content that speaks to one individual still won’t necessarily speak to another.
If you’re willing to take the time to create a handful of versions of your content, it could pay off in the long run. You can utilize various tools to deliver two variations of the same piece of content to two different users.
Display authenticity and transparency
Today’s consumers love brands that are willing to get real. You don’t need to air your back-office dirty laundry or share all of your bank passwords, but don’t shy away from showing your customers more of your business than you may be used to. Offering behind-the-scenes looks into certain aspects of your brand helps build customer trust and loyalty.
Authenticity requires a commitment to holding yourself accountable. If you’re willing to admit to mistakes and make strides towards progress in your content, your readers will reward you for it.
Build and utilize a brand voice
If you can manage to pin down a distinct voice that your brand can communicate with, you’ll be well on your way to creating a loyal customer base. This comes much more easily if you’ve made the aforementioned commitment to displaying authenticity– finding your voice is a natural and simple process if you speak freely about most things.
Adopt a tone and stick with it. Lots of online retailers today are opting to go cheeky with their content. Consumers like to feel like brands are their friends, so why not give them what they want? Position yourself as a confidante, a mentor, a childhood friend, or a snarky popular girl– or none of the above! Just find your persona and stick to it.
At Verdure Digital, we know what it takes to create E-Commerce sites that convert. No matter your industry or expertise, we’re well-poised to help you with any step of the process. Just beginning with no idea where to start? Let’s talk consultation, setup, and development. Seasoned pro looking to up your game? Come to us for management and growth strategy.
Get in touch. We’ll arrange a competitor analysis to help you learn how to beat the competition.