Best User Experience eCommerce Websites
Do you remember the last time you had a negative experience on a website?
Maybe the site was too slow, or you had trouble navigating through its various web pages to find what you need?
Chances are if you didn’t have a good experience on a website you’ll most likely never visit the site again or recommend it to friends or family.
This thought of that may scare you as you wouldn’t want this for your own business’s website.
What is User Experience?
Before we get started, it’s important you know what exactly User Experience (UX) is in the first place.
Creating a good user experience has to do with having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. Knowing this will enable you to create a seamless website design, one that works with the customer rather than against.
So, how do you go about creating a good user experience for your eCommerce website?
Well, let’s learn from the best! In this article, we’ll be taking a look at some websites with aspects that improve user experience. So take notes!
Build.com can be used as an exploratory website for their navigation and categories taxonomy.
With the hundreds of products on their website, build.com decided to make it as simple as possible for customers to find what they’re looking for.
With their categories strategically laid out on the homepage and including images to complement their navigation, customers are easily able to find what they’re looking for.
#2. Home Depot
Home Depot does something that most eCommerce sites should do.
What is that? They include a section that allows users to compare products.
This can prove useful for customers who want an alarm clock for example but aren’t too sure which style they want.
Customers can easily look at this section, find similar products, compare pricing, and see ratings. This makes for a better overall experience for customers who want to see their options.
Staples improves their user experience by offering the option to pick up in-store.
Many customers prefer this as they can buy the product online and then drop by and grab it on their own schedule.
This eliminates the wait time with shipping, allowing for more flexibility depending on the customer’s needs.
However, this can only be done if your business has a physical location of course and if you’re open to the idea.
Conclusion: Best User Experience eCommerce Websites
With the millions of websites that exist today, we can definitely learn a few things from the ones with a good user experience.
We hope you were able to take something from today’s article and can use it for your own website design.
Remember, when designing your website you should look beyond its visual appearance. Put yourself into the shoes of your customers and make sure your sites working WITH them instead of against them.
Check out our eCommerce website development guide to learn more about eCommerce web development!
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