Best User Experience eCommerce Websites
Do you remember the last time you had a negative experience on a website?
Maybe the site was too slow, or you had trouble navigating through it’s various web pages to find what you need?
Chances are, if you didn’t have a good experience on a website you’ll most likely never visit the site again or recommend it to friends or family.
This thought of that may scare you as you wouldn’t want this for your own businesses website.
What is User Experience?
Before we get started, it’s important you know what exactly User Experience (UX) is in the first place.
Creating a good user experience has to do with having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. Knowing this will enable you to create a seamless website design, one that works with the customer rather than against.
So, how do you go about creating a good user experience for your eCommerce website?
Well, let’s learn from the best! In this article we’ll be taking a look at some website with aspects that improve user experience. So take notes!
Build.com can be used an exploratory website for their navigation and categories taxonomy.
With the hundreds of products on their website, build.com decided to make it as simple as possible for customers to find what they’re looking for.
With their categories strategically laid out on the homepage and including images to complement their navigation, customers are easily able to find what they’re looking for.
#2. Home Depot
Home Depot does something that most eCommerce sites should do.
What is that something? They include a section which allows users to compare products.
This can prove useful for customer who want an alarm clock for example but aren’t too sure which style they want.
Customers can easily look at this section, find similar products, compare pricing, and see ratings. This makes for a better overall experience for customers who want to see their options.
Staples improves their user experience by offering the option to pick up in store.
Many customers prefer this as they can buy the product online and then drop by and grab it on their own schedule.
This eliminates the wait time with shipping, allowing for more flexibility depending on the customers needs.
However, this can only be done if your business has a physical location of course and if you’re open to the idea.
Conclusion: Best User Experience eCommerce Websites
With the millions of websites that exist today, we can definitely learn a few things from the ones with a good user experience.
We hope you were able to take something from today’s article and can use it for your own websites design.
Remember, when designing your website you should look beyond it’s visual appearance. Put yourself into the shoes of your customers and make sure your sites working WITH them instead of against.
Check out our eCommerce website development guide to learn more about eCommerce web development!
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We’re the leading full service eCommerce agency in Toronto. Our passion is in helping small to medium size businesses reach their goals through eCommerce. We’re looking forward to speaking with you, contact us today or check out the web development services we offer here at Verdure Digital.
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