Trying to decide whether or not email marketing is worth your efforts? This article will go over the honest advantages and disadvantages of email marketing. Sound good? Let’s get started…
Email marketing is one of the most predominant forms of digital marketing in the business. Marketing through email is also one of the oldest forms of direct customer advertisement in the digital world.
Email marketing allows you to reach out and touch each one of your customers or leads and help build a relationship of positivity and trust.
Of course, like any tactic, email marketing has its up and downs.
To find out if email marketing is the right next step for your company, let’s take a closer look at the advantages and disadvantages of email marketing when implemented.
Disadvantages of Email Marketing
1. Design and Style Limitations
Building an email is not like building a landing page. Emails need to be kept simple.
Mostly, emails need neatly formatted text with the occasional image or video embedded to liven up the content.
This means you will not be able to go all-out on graphic design and will need to stick to a fairly straight-forward linear design for email templates.
2. Spam Folder Risk
The biggest risk with email marketing is winding up in the dreaded spam folder.
This can happen due to automatic sorting based on key factors like promotional language or too many exclamation points.
Email marketers must carefully craft emails to avoid the Spam folder where messages are never seen.
3. Invite-Only Recipients
Email marketing is not inbound marketing.
It is only sent to members of your mailing list instead of extending an open, public invitation like social media or blogging.
An email marketing list is invitation-only, which can limit the potential effect of your campaign due to reach and access.
4. Balancing Attention and Reputation
Companies that use email marketing also have a unique point of responsibility. You want to draw attention to the company, but you need that attention to be positive.
This means that each email your readers deign to open needs to be engaging, building your company reputation so that the next email is opened as well.
Advantages of Email Marketing
1. Low Investment Cost
Email marketing is one of the most affordable and cost-effective marketing strategies because of its simplicity.
Anyone can get started with email marketing and even with automating their email marketing at a rate that works for their business, no matter your size or budget.
2. The Most Reliable Communication Channel
There’s a reason why email marketing is considered reliable; it’s the oldest and most used form of communication in the business world.
Even when someone can’t be reached anywhere else, they will still get emails.
Every professional has at least one email address and we are all in the habit of checking our email frequently. Therefore, email marketing is far more likely to reach recipients than other forms.
3. Easy to Track and Measure
Email marketing is remarkably easy to run through analytics.
If you are looking to optimize your marketing campaign, email marketing is a wonderful place to start. Keep track of everything from send speed to read status.
Email is such an established technology that there are plenty of ways to gauge the exact success of each campaign variation and targeting effort.
4. Ideal for Automated Marketing
Email marketing is also the best place to start if you want to try your hand at automated marketing.
Marketing automation uses AIs and algorithms to identify patterns in buyer behaviour and offer them opportunities that are tempting based on this.
Automation inserts the recipient’s name, details, and even their personal preferences into template emails so that each customer experience is more personalized without soaking up endless time.
5. Highly Targeted Audiences
You might consider a mailing list to be a limitation for an invite-only audience, but you can turn that around into highly targeted audience sorting.
You can measure your groups by demographic and interest niches, then ensure their email content caters directly to those related interests.
This allows you to target your campaigns, run tests, and ultimately fine-tune your email marketing results.
6. Smoothly Open a Dialogue
Finally, email marketing opens the way to a more enriched customer relationship.
Make arrangements so that customers can reply to a marketing email, turning your campaign into a dialogue.
Through email, customers might ask a question or otherwise immediately engage with your brand beyond receiving static content.
Conclusion: Advantages and Disadvantages of Email Marketing
Email marketing is a powerful tool and an essential part of any digital marketing campaign.
While there are a few downsides, like any tactic, email marketing pros far outweigh the cons.
let’s work together!
Interested in increasing your customer’s lifetime value with engaging email campaigns and automation that provide great value to you and your customers? Check out our email marketing services.