The realm of digital marketing is always shifting– and the platforms that brands can utilize in their digital marketing endeavours are much the same. It seems that there’s always a new platform just around the corner. As older social media channels, search tactics, and web stores fall by the wayside, it becomes difficult to keep up with your options for where to advertise products and services.
We’ve rounded up a quick list of some of the most effective places around the web to market today. These ad platforms have served brands well in the past and are projected to do so for years to come. Whether you’re just breaking into the industry or you’re a seasoned pro, here’s your primer on some of the best eCommerce ad platforms.
Ad Platforms for eCommerce
You can use Google Shopping campaigns to promote local and online inventory. This is ideal for those who like a hands-off approach to advertising. You send Google product info and data and, from there, they’ll create ads and place them throughout the web in ways designed to increase traffic. It’s an easy way to improve lead quality and it’s retail-centric.
Google AdWords Search & Display
Google AdWords allows users to select from two separate campaign varieties: Search and Display. Both require different strategies and are intended to serve different purposes. Ads on the Search Network appear when you search via Google.com. It shows advertisements to web users while they search for products.
Display Network ads appear on other websites around the Internet. These websites, in turn, make money from the Google AdSense program. You can target certain webpages that you want your ads to appear on and go from there.
Facebook Ads offers marketers a robust toolkit chock-full of useful capabilities. Recent updates to the user interface within the past few years have made marketing via Facebook a much more intuitive and straightforward process. The platform even guides you through the process of piecing together a marketing strategy– you’ll be asked about your objectives before getting to work.
Because Instagram was acquired by Facebook several years ago, most of the capabilities you’ll find here are similar to the ones offered by Facebook Ads. You’ll be able to target based on location, interests, actions, and demographics. The same objectives process comes into play, too.
For many years, Pinterest failed to become the advertising haven marketers hoped it would be. That’s changed. Now, using innovative features like the Audiences tool, you can create profiles of custom audiences based on their interests. That makes targeting content significantly easier. You can also target keywords– something often reserved for paid search advertisements.
- 79.5% of users are female; women make 80% of purchase decisions in U.S. households
- 50% of millennials use Pinterest monthly
- Average CPC: $0.54
There are more ways to advertise via Amazon than virtually any other platform. You can set up a free multi-page Store to sell and advertise through. If you sell via the platform, you can also elect to be sponsored and pay for advertisements for either your entire brand or specific products.
The offerings don’t stop there. Interested in display or video ads? How about custom ads? Perfectly doable. Amazon’s demand-side platform gives you access to robust tools that allow you to buy ad placements on and off of the website.
Unsure of where to start channelling your efforts first? Looking for a deeper dive into the benefits of each platform? There’s a lot to learn– we don’t blame you! If you’re looking for help growing your business and marketing online, get in touch with us today to set up a digital advertising strategy consultation. Our friendly, knowledgeable team will be eager to speak with you and begin creating a custom-tailored roadmap to success.